The Situation

MacGregor; one of the oldest names in golf equipment, wanted to launch their custom-fit/custom-grind club program with a new, upscale display system for use in pro shops and off-premise specialty shops. The display had to be rugged, weatherproof, portable and totally self-contained. And, most importantly, it was needed fast... concept to completion had to take place in just ten weeks.

The Solution

Benchmarc's display met or exceeded all of MacGregor's performance criteria and was completed in record time. Benchmarc solved the ten week turnaround requirement, by presenting the original concepts as auto-cad renderings, and then, upon client approval, converting them directly to design drawings for tooling and production. Eliminating the customary prototyping phase allowed 30 to 40% to be chopped from the typical production cycle.

"Benchmarc really came through for MacGregor. We were under a severe time crunch to introduce and ship a new custom-grind/custom-fit cart, and Benchmarc was able to deliver for us by going right from design to tooling and bypassing the prototype phase. From MacGregor's stand-point, the program has been a huge success, and Benchmarc helped make it happen."

Kim Calhoun
Vice President, Marketing
MacGregor Golf Company