The Situation

Graco, a leading producer of fluid handling systems, needed a new merchandising program for their wide range of fast-moving, airless paint-spraying accessories. The program was to be phased-in over a three-year period and had to be tailored to a worldwide network of distributors having diverse store layout and display requirements.

The Solution

Benchmarc created a unified merchandising system to enhance brand image and drive sales. Modular components allowed distributors to order displays ideally suited to their particular needs and enabled Benchmarc to manufacture and ship the displays on an as-needed basis. The result was a comprehensive program offering unprecedented economy and versatility.