Essential reading for anyone involved with point-of-purchase display. . .
from marketers and retailers, to display designers and manufacturers. . .
and everyone in between.

Much has been written about the theories, strategies, and design of point-of-purchase displays. But this book is different. It provides specific, detailed information on a subject essential to every P-O-P practitioner: the materials and processes available for the manufacture of point-of-purchase displays.

Nine information-packed chapters delve into the P-O-P fundamentals of:
• Plastics
• Metals
• Wood and wood substitutes
• Corrugated
• Fasteners
• Electrical and electronics
• Printing
• Product Development

Call 1-800-548-7562 to order your copy.
(or fill out the form below)

$49.95 (Illinois residents add 7% sales tax)